Wilmersdorf – Understated luxury in an urban idyll

South of Charlottenburg, in the venerable western half of Berlin, the district of Wilmersdorf begins directly on the world-famous Kurfürstendamm and stretches all the way to the Grunewald, a large forested area that abuts the western border of the city.

Wilmersdorf’s reputation today is that of the coziest of the western city districts. It has long lost the reputation of being only for the bourgeois, well-to-do and conservative. For years, the young and ambitious have treasured Wilmersdorf for its quiet but worldly atmosphere. Celebrities, young politicians and luminaries of the cultural world aren’t the only ones to have fled the trendier districts with their children for the quieter appeal of the west. This youthful energy brings the opposite of outdated stagnation to Wilmersdorf, which persists in being as interesting and future-oriented as it has always been. Pure luxury pairs easily with urban city and family life to create an attractive infrastructure that leaves nothing to be desired.

In the 19th century, Wilmersdorf became the preferred home of well-to-do business people and other members of the upward-striving middle class. Education and culture were hugely important to this community and around the turn of the century, there were also countless actors, literary figures, and artists and their patrons who found their place in the then unincorporated town of Wilmersdorf. There was hardly any industry. It was the definition of a cozy residential town. If you ask a resident of Wilmersdorf today, they’ll describe the neighborhood in the same way. It is precisely this appealing mixture of residents and the unchanging tranquility that have defined Wilmersdorf over the decades.

An Out-of-home campaign of ALEXANDER on the digital boards on the  Kurfürstendamm

In 1920, both Wilmersdorf and Charlottenburg became part of the city of Berlin. The new west of the city with its illustrious residents and its large boulevards for strolling and people-watching swiftly became a destination for urban culture. In the Golden Twenties, many exclusive hotels, legendary bars and restaurants, cinemas, cabarets and boutiques opened there. The Kurfürstendamm became a rival to the older splendor of Unter den Linden and a symbol of the era. People went out and amused themselves at the Cafe des Westens (known as Café Kranzler after 1932), the Lunapark or the Kakadu Bar. And throughout the district, people lived beautifully in elegant Wilhelmine buildings with high ceilings and generously portioned apartments behind gleaming Jugendstil façades.

After the war, large parts of the historical architecture were rebuilt and restored with great effort and expense. Wilmersdorf quickly regained its old flair and became one of the most beloved living areas in Berlin. To this day, it is defined by its subtle and effortless combination of luxury and high culture. Art and entertainment are on offer at the Schaubühne on Lehniner Pltz, the Haus der Berliner Festspiele or the legendary Bar Jeder Vernunft, to name just a few of the many cultural institutions in Wilmersdorf.

View into Eisenzahnstraße

In the 1970’s, the district embarked on the transformation of its many little squares into oases of calm in what was then the city center. These squares are still beloved and popular today, perfect for strolling, window shopping or wiling time away in a café, a busy traditional Kneipe or fine dining establishment. In the northeast of Wilmersdorf, this eclectic mix can be seen on Fasanenplatz, Henriettenplatz, Prager Platz or even the elegantly landscaped borders of Ludwigkirchplatz with its sparkling fountain in front of the beautiful parish Church of Saint Ludwig. Nestled between Emser Strasse and Pfalzburger Strasse, this jewel has become one of the most coveted areas to live in in the entire city. Whoever manages to snag an apartment there will never move away again.

And if you’re on the hunt for pure luxury, you will find it in and around the Ku’Damm, as it’s colloquially known. All of the world’s most famous luxury brands have a retail store there. Attractive luxury apartments nearby make sure that desirable clients are always in residence. An example of this is RALF SCHMITZ’s Eisenzahn 1 development that was constructed in partnership with Sebastian Treese’s architectural firm. “The perhaps most beautiful new building in Berlin” was Die Welt’s observation of the property after its completion in 2016 — and that in the perhaps most beautiful district of Berlin.